My predictions for 2013’s TMT trends have so far covered wearable computing , 4G and self-driving cars . In this fourth installment I’ll look at the emergence of truly digital business models in the book market. What it is: the speed at which ebooks have come to prominence as a viable alternative to print seems to have taken the publishing industry somewhat by surprise. So far the business model by which these digital books have been sold has been a carbon copy of the physical book market: titles are priced and sold individually, often for the same or a higher price than the physical version. But many of the models that have driven the growth – and death – of other media in digital markets are also feasible for print. And it’s these that I expect to come to prominence next year. My prediction: 2013 will mark the largest shake up in the business model and structure of the trade (aka consumer) book market since the paperback book. The number of large publishers ...
Thoughts on strategy in a Digital Economy