Mobile World Congress is not typically a place where innovation is overt. The industry comes here to talk shop and make deals, not to imagine a radical future. In the handset market this means taking steps to assure a place in the shrinking ranges of the big buyers, who're generally trying to slim down the range they show customers to improve the customer experience. This means not stepping too far from what customers understand right now. No innovation & no disruption. But there are exceptions. Sony, for example showed three products that disaggregate the handset to make it more useful. They showed off a tiny earpiece that enables voice and gesture control of the smartphone that it's Bluetooth tethered to. Although still slightly nerdy-looking, it potentially removes the need to constantly pull out a phone or tap a watch. Even more radical was the companion camera device. This moves the camera phone to a lanyard or shirt clip. Again, a modicum of AI enables the ca...
Thoughts on strategy in a Digital Economy