The other day I (finally) published the long-promised analysis on the origins of executive level Chief Strategy Officers in an attempt to understand the philosophies on strategy that underpin the decision-making of major businesses. This post is a follow-up that looks at another type of Strategic Role on the Executive Team, the Chief Digital Officer (CDO). The original idea behind the Chief Digital Officer was to create an executive-level change agent. The change in question was initially the addition of digital consumer engagement and commerce and, in some businesses the creation of hybrid products and services that had an internet-delivered component in addition to the traditional physical product or service. Over time, this role has morphed in the best organisations such that the CDO is effectively a Chief Transformation Officer, stewarding the business model, cultural, operational and technological change from an Industrial Economy base to a Digital Economy one. ...
Thoughts on strategy in a Digital Economy